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Far too often we hear from colleges and universities that they are too busy to develop a SEM Plan; that they are planning fatigued and cannot take on another initiative; that their incoming class is full so why bother with developing a SEM plan; or that they already created a SEM plan and it simply sat on the shelf and made little to no impact on their campus. In this interview we will talk with a leading Senior Enrollment Officer, Dr. Cedric Howard, about some of the reasons why institutions elect not to develop a SEM Plan and many of the reasons why they should. Dr. Howard will break down those misconceptions about SEM planning and help institutions see the way forward to having a living SEM Plan.

Presenters:

Dr. Cedric Howard

Vice President for Enrollment and Student Services at SUNY Fredonia

Jody Gordon

Managing Consultant at AACRAO